What Is a PRD & Why Every Startup Needs One Before Writing Code
Last week, we broke down the MVP crisis: why 90% of startups fail, why the MVP phase bleeds founders dry, and why speed to market is the variable that separates survivors from the startup graveyard. If you missed it, go read that first.
The short version: MVPs take too long, cost too much, and most founders confuse them with prototypes or landing pages. The fix isn’t “just build faster.” Speed without structure produces chaos.
This week, we’re going deeper into the structure part. Specifically, the document that should exist before a single line of code gets written — and almost never does.
We’re talking about the PRD. The Product Requirements Document.
If that sounds boring, good. It should sound boring. The most important documents in any company are the ones nobody wants to write. And the PRD is the one that, when skipped, turns your MVP from a learning machine into a money pit.
